Customer Journey Mapping

Understanding your customer

One of the main challenges is delivery of demand-matching services. Very often, customer expectations do not match the experience of either acquiring or receiving support.

A well-proven and effective method of ensuring a better match between the “touch points” of the delivering organisation and the behaviour of the service recipient is to create a map of the customer journey – so-called “Customer Journey Mapping”.

Selected services and products:

  • Learning about and implementing Customer Journey Mapping
  • Preparation of templates
  • Preparation of action plans and action plan execution assistance (project management)

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Among other things, we write about strategy, leadership and growth in companies and organizations.