Customer Journey Mapping
Understanding your customer
One of the main challenges is delivery of demand-matching services. Very often, customer expectations do not match the experience of either acquiring or receiving support.
A well-proven and effective method of ensuring a better match between the “touch points” of the delivering organisation and the behaviour of the service recipient is to create a map of the customer journey – so-called “Customer Journey Mapping”.
Selected services and products:
- Learning about and implementing Customer Journey Mapping
- Preparation of templates
- Preparation of action plans and action plan execution assistance (project management)
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Among other things, we write about strategy, leadership and growth in companies and organizations.